The Difference a Ride Can Make
Sterling Farms, the buzzed-about grocery store chain started by Wendell Pierce, the actor best known as "Bunk" from the HBO show The Wire, is now open for business.
Pierce, along with his business partners, has been working to place markets and convenience stores in food deserts in his native New Orleans. Sterling Farms is not just putting nutritious, fresh food where there was none before—the people behind the business are working to figure out how to tackle the problem of food access from many different angles. One perk the stores offer is especially great—the chain gives free rides to those who spend more than $50.
When I first saw the clip below, I was watching TV with a good friend who once received SNAP, and she thought the ride program was a brilliant idea. She told me that when she received benefits, trying to find a way to get to the store was a monthly source of stress.
She lived near an upscale supermarket, but the prices were high—her money stretched further if she could get to Shoppers Food Warehouse, Aldi, Bottom Dollar, or one of the other bargain grocery store chains in Virginia. Unfortunately, those stores weren't easily reached by bus. Besides, a bus ride meant her food purchases were determined by what she could carry, rather than personal taste, nutritional value, or cost. Every month she had to find a ride to the store, come up with a few bucks of gas money to offer the driver, and then worry if the person would actually come through for her.
Lack of transportation can be an insurmountable barrier to food: Bread for the World has explored how the suspension of school bus service during the summer affects the effectiveness of school lunch programs during those months, and the ways in which cutting city bus service can hinder the ability of people to get to food.
As we work to ensure that everyone has a place at the table by petitioning the president and writing to Congress, it's nice to know that businesses are thinking about how they too can tear down the obstacles that stand between hungry people and affordable, nutritious food.
Sarah Godfrey is Bread for the World's associate online editor.
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